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Strategies for Maintaining – and Increasing – Market Share
May 20th, 2010Strategies for Maintaining – and Increasing – Market Share
Financial services and mutual fund firms continue to feel the pressure of decreased revenues. Options are few-drive revenue growth, keep your clients, and carefully pare back expenses. Our bias, naturally, is to look for revenue drivers.
So what do fund companies and financial services providers need to do to maintain market share and continue to grow sales in a market environment like this? Sales, after all, is a return on investment (ROI) game; the objective is to make the smallest investment possible in the most productive sales channels. Opportunity cost is a factor here as well — no one wants to waste time and money on unproductive sales efforts. Here are a couple of things that firms can do that can directly impact their productivity and revenues in a tough market.
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