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Tuning In To WIIFM
May 20th, 2010Tuning In To WIIFM
We often talk about “everybody’s favorite radio station” — WIIFM (What’s In It For Me?) but what does it really mean? Does it mean we think no one cares about anyone else in this life? Not quite.
In the business context it means looking at all of your communication and ensuring that the messaging is clear for the intended audience. So much of the marketing material and information distributed today is about the distributing firm — our products, our services, what we do well, etc. The receiving party sometimes has a hard time understanding “what does this mean to me?”
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