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The Tie that Binds – Marketing is Key to Sales Success
February 22nd, 2010The Tie that Binds – Marketing is Key to Sales Success
In our work with clients, we sometimes find that Marketing doesn’t just take a back seat to Sales—it’s not even in the car! It may be that Marketing wasn’t emphasized in founding the firm or that culturally it’s seen as too “amorphous”. It may be that it’s the first thing that gets jettisoned when times get tough or when there simply is not enough money in the budget. Regardless of the reason, the result is always the same—less presence in the marketplace, less ability for the firm to define and differentiate itself, and ultimately—less sales.
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