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Selling in a Bumpy (Bear?) Market
May 20th, 2010Selling in a Bumpy (Bear?) Market
This is definitely not as much fun as it was a couple of years ago. While the severe reversal of fortune in some quarters of the investment industry has not caused a wholesale panic, it certainly does make selling to skittish investors — and with fewer resources — more difficult.
There are two distinct sales approaches firms can take in this type of market.
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