Profitable Prospects, Profitable Clients

May 20th, 2010

Profitable Prospects, Profitable Clients

Wait a minute…. What do we mean “profitable” prospects and clients? Aren’t all prospects and clients profitable? Well, actually no. We believe this is a mistake many firms—new and seasoned—make all of the time. Spending time on a prospect that isn’t going to buy or that isn’t a right fit for your firm, isn’t profitable. Having clients that demand too many resources and too much cost to manage, isn’t profitable.

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