Processing Your Sales Process

February 22nd, 2010

Processing Your Sales Process

If you ask most firms about their sales process, it seems as though the question is so basic that—of course—everyone in the firm knows the answer. When we dig deeper, we often find the case is very different. Many firms don’t really consciously consider what steps are in the process and whether those steps should be there. Instead, they have “backed into” an approach. The approach can sometimes work well even without a lot of planning. When sales stutter and revenue suffers, however, the company doesn’t know where to look to fix the problem.

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