Marketing Materials Audit: Do You Have What You Need and Need What You Have?
February 22nd, 2010Marketing Materials Audit:
Do You Have What You Need and Need What You Have?
Marketing materials and client communication and information are critical components of any successful business. So many firms, however, spend enormous amounts of time and money for the “wrong” materials and communications.
Many firms that solicit our help offer the multitude of information and materials as “proof” that they are communicating with their prospects and clients. Yet, the recipients of the information often offer that they feel uninformed, uneducated and not respected or listened to about their issues and concerns.
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