Internal Selling: The Key is Knowing What Makes Your Company Tick

February 22nd, 2010

Internal Selling:
The Key is Knowing What Makes Your Company Tick

Consulting – working with companies to define solutions to business problems — is like doctoring, in that a key piece of the work involves diagnosing symptoms and suggesting effective solutions. To do that intelligently it is critical to have the facts — all of them — and to make a complete, thorough diagnosis of what is really going on in a company.

What is really driving a company’s culture (fear, professional drive, past successes, for example), business strategy (is it well-planned, or does it represent tactics in search of a strategy?) and tactical planning processes (reactionary, anticipatory, trend-focused, etc.).

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