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<title>The Collaborative - Members Only</title>
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	<link>http://www.the-collaborative.com</link>
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		<title>What Does Your Brand Promise?</title>
		<link>http://www.the-collaborative.com/what-does-your-brand-promise/</link>
		<comments>http://www.the-collaborative.com/what-does-your-brand-promise/#comments</comments>
		<pubDate>Wed, 26 May 2010 17:25:25 +0000</pubDate>
		<dc:creator>slemmer1</dc:creator>
				<category><![CDATA[Marketing communications]]></category>

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		<description><![CDATA[<p><strong>What Does Your Brand Promise?</strong><br />
<em>How branding impacts your ability to retain assets in a rough market.</em></p>
<p>Recently, a client asked us for our thoughts on a puzzling business issue — assets in their mutual funds are falling — but at a much <span style="text-decoration: underline;">slower</span> rate then their competitors and the industry leaders. While good news, on the face of it, our client rightfully wondered if there was more to this.</p>
]]></description>
			<content:encoded><![CDATA[<p><strong>What Does Your Brand Promise?</strong><br />
<em>How branding impacts your ability to retain assets in a rough market.</em></p>
<p>Recently, a client asked us for our thoughts on a puzzling business issue — assets in their mutual funds are falling — but at a much <span style="text-decoration: underline;">slower</span> rate then their competitors and the industry leaders. While good news, on the face of it, our client rightfully wondered if there was more to this.</p>
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		<title>Creating a Sales Culture</title>
		<link>http://www.the-collaborative.com/creating-a-sales-culture/</link>
		<comments>http://www.the-collaborative.com/creating-a-sales-culture/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:07:23 +0000</pubDate>
		<dc:creator>slemmer1</dc:creator>
				<category><![CDATA[Culture and values]]></category>
		<category><![CDATA[Selling & salesmanship]]></category>

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		<description><![CDATA[<p><strong>Creating a Sales Culture</strong></p>
<p>For those of us with a background in sales and a career devotion to it, it&#8217;s always painful to hear our clients talking about &#8220;sales&#8221; with negative connotations. Often times a firm will tell us that they want to create a &#8220;sales culture&#8221; but they don&#8217;t want their employees to be &#8220;salesy&#8221;. It&#8217;s as if instituting a sales culture means that they will turn into sales vultures!</p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Creating a Sales Culture</strong></p>
<p>For those of us with a background in sales and a career devotion to it, it&#8217;s always painful to hear our clients talking about &#8220;sales&#8221; with negative connotations. Often times a firm will tell us that they want to create a &#8220;sales culture&#8221; but they don&#8217;t want their employees to be &#8220;salesy&#8221;. It&#8217;s as if instituting a sales culture means that they will turn into sales vultures!</p>
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		<title>Soft Skills: Getting Clients to Talk to You</title>
		<link>http://www.the-collaborative.com/soft-skills-getting-clients-to-talk-to-you/</link>
		<comments>http://www.the-collaborative.com/soft-skills-getting-clients-to-talk-to-you/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:13:01 +0000</pubDate>
		<dc:creator>slemmer1</dc:creator>
				<category><![CDATA[Customer service]]></category>

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		<description><![CDATA[<p><strong>Soft Skills:</strong><br />
<em>Getting Clients to Talk to You</em></p>
<p>What does it take to be competitive, really competitive, in this current market? Is it a good product or service that is reliable and meets a need? Is it a good &#8220;story&#8221; about what you offer and how you can differentiate yourself?</p>
<p>The answer is, &#8220;Yes&#8221; to both, but good products and services and a good story are the minimum requirements to stay in business in this increasingly competitive landscape.</p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Soft Skills:</strong><br />
<em>Getting Clients to Talk to You</em></p>
<p>What does it take to be competitive, really competitive, in this current market? Is it a good product or service that is reliable and meets a need? Is it a good &#8220;story&#8221; about what you offer and how you can differentiate yourself?</p>
<p>The answer is, &#8220;Yes&#8221; to both, but good products and services and a good story are the minimum requirements to stay in business in this increasingly competitive landscape.</p>
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		<title>Managing Conflict in the Workplace</title>
		<link>http://www.the-collaborative.com/managing-conflict-in-the-workplace/</link>
		<comments>http://www.the-collaborative.com/managing-conflict-in-the-workplace/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 17:01:39 +0000</pubDate>
		<dc:creator>slemmer1</dc:creator>
				<category><![CDATA[Communication]]></category>

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		<description><![CDATA[<p><strong>Managing Conflict in the Workplace</strong></p>
<p>We are in the business of revenue generating activities – helping our clients grow their sales. Why then do we even discuss a topic like conflict management?</p>
<p>In numerous engagements and client interactions we’ve continued to have employees come to us requesting help in dealing with difficult co-worker situations. We talk about behavioral style and the implicit communication issues frequently. This is at the root of many troubling relationships; however, there is another area that we haven’t addressed but which we recognize as a real source of concern in most organizations.</p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Managing Conflict in the Workplace</strong></p>
<p>We are in the business of revenue generating activities – helping our clients grow their sales. Why then do we even discuss a topic like conflict management?</p>
<p>In numerous engagements and client interactions we’ve continued to have employees come to us requesting help in dealing with difficult co-worker situations. We talk about behavioral style and the implicit communication issues frequently. This is at the root of many troubling relationships; however, there is another area that we haven’t addressed but which we recognize as a real source of concern in most organizations.</p>
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