Defining The “New Normal”

February 22nd, 2010

Defining The “New Normal”

A recent article in the Harvard Management Update points out that “as therapeutic as the desire for a return to business as usual is, it’s simply unattainable.” We agree. Given the confluence of recent events; a new kind of bear market (even for us industry veterans); a general and global economic malaise, continual shifts in customer and investor expectations, and finally, war, it is clear that simply returning to “normal” isn’t (and wasn’t, even before the 2008 crash) a viable option for business growth. So what is?

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