Creating a Sales Culture

April 29th, 2010

Creating a Sales Culture

For those of us with a background in sales and a career devotion to it, it’s always painful to hear our clients talking about “sales” with negative connotations. Often times a firm will tell us that they want to create a “sales culture” but they don’t want their employees to be “salesy”. It’s as if instituting a sales culture means that they will turn into sales vultures!

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