May 20th, 2010
Tuning In To WIIFM
We often talk about “everybody’s favorite radio station” — WIIFM (What’s In It For Me?) but what does it really mean? Does it mean we think no one cares about anyone else in this life? Not quite.
In the business context it means looking at all of your communication and ensuring that the messaging is clear for the intended audience. So much of the marketing material and information distributed today is about the distributing firm — our products, our services, what we do well, etc. The receiving party sometimes has a hard time understanding “what does this mean to me?”
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February 22nd, 2010
5 Ways to Know if Your Sales & Marketing Teams
Are On the Same Page
Are your sales and marketing efforts — both strategy and communication working in concert? Here’s how you can tell.
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February 22nd, 2010
The Tie that Binds – Marketing is Key to Sales Success
In our work with clients, we sometimes find that Marketing doesn’t just take a back seat to Sales—it’s not even in the car! It may be that Marketing wasn’t emphasized in founding the firm or that culturally it’s seen as too “amorphous”. It may be that it’s the first thing that gets jettisoned when times get tough or when there simply is not enough money in the budget. Regardless of the reason, the result is always the same—less presence in the marketplace, less ability for the firm to define and differentiate itself, and ultimately—less sales.
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