Marketing that stands you out in a crowded market

December 30th, 2011

This podcast, from a 2010 presentation to the CFA Institute by Collaborative Principal Beverly Flaxington, offers advisors actionable advice on marketing. The content is very applicable to all industries and marketers.

Subscribe to the Collaborating podcast on iTunes by clicking here.

To Review or Not to Review — the annual performance review challenge

December 23rd, 2011

Are formal performance reviews beneficial, or do they cause more anxiety than they’re worth to all involved. We discuss a recent Wall Street Journal artical on the subject, and offer tips for doing these the right way — and with everyone coming away with a solid plan and feeling good about the process. We welcome comments to this at www.the-collaborative.com/blog.

Subscribe to the Collaborating podcast on iTunes at itms://www.the-collaborative.com/feed/podcast/

Optimizing the Face-to-Face Sales Meeting

December 12th, 2011

In this podcast, Collaborative principal Mike Slemmer provides 7 keys to preparing for, and leading, the face-to-face sales meeting. Use these tips to shorten the sales cycle and increase selling effectiveness!

Subscribe to the Collaborating podcast on iTunes at itms://www.the-collaborative.com/feed/podcast/

Introducing the Collaborating Podcast

December 6th, 2011

This audio introduces the new podcast series — Collaborating — by The Collaborative. The goal of Collaborating is to bring you a wide range of ideas and solutions for growing  your firm and eliminating obstacle to success. Here are some of the topics that we will discuss:

  • Behavioral style and personal values
  • Business management and design
  • Communication
  • Culture and values
  • Customer service
  • Hiring and compensation
  • Marketing strategy
  • Marketing communications
  • Personal management
  • Sales management
  • Selling & salesmanship
  • Team building
  • Technology

Be sure to Collaborate with us each week, for a new podcast.